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Channel: Jesse Taggert
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Branding and Product Quality need to play well together

“While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.” — David Brier, Fast Company

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Talking Process and Projects with Wendy MacNaughton – The Awesome Foundation

via awesomefoundation.org Recent interview I had with Wendy MacNaughton. I really enjoy following up with past Awesome Foundation grant recipients to learn how their projects grow over time and what...

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Lean startup methodology in aggregate is absurd.

Lean startup methodology in aggregate is absurd. If “everyone” creates a shaky minimum viable product that relies on users to “tell them what they want” people are inundated these days with 100′s of...

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The currency of consumption vs the currency of cause or “Buy” vs “Give”

People are vocal about the music they listen to, the food they eat, the objects they use, but not so vocal about the causes they support (except for political causes it seems). Why is this? There are...

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Kindling vs Paper: A Reader in Transition

I have mixed feelings about the Kindle. There only 2 benefits that I see with the Kindle. One is the convenience. The convenience to carry multiple books in one small physical space. The convenience...

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Compatible, Combatible-just one flip away

What other words are opposites, but just one letter apart?

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Simple (a spectrum of use).

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Connecting ourselves

There are no lack of “connections” these days. Weak or strong, in your face, or trolling Facebook at 1 am, you can connect with family, friends, brands, your bank, your fitness behavior, and at least...

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Nests

Stumbling on some old photos today. This from when I was an exhibit designer in Cambridge, MA. My desk had a decent amount of pin up space around it. This photo shows some of my sketches and a printout...

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Sketch notes from the first TYPO SF 2012

  I’m looking forward to the 2013 TYPO San Francisco this April. I had a blast drawing sketch notes from the 2012 event. It’s a delightful challenge to watch, listen, synthesize, and draw at the same...

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Who’s watching your assets?

It is morning. I am at the airport and have just boarded the plane. The man I climb over to reach my window seat looks crazy to my sleepy eyes. The kind of crazy that might lead to some type of...

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Instagram, Don’t Pimp Me Out

“…photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar, and even more importantly, an ethics of seeing.” —Susan Sontag, On...

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Understanding Design

FROM THE VAULT > Book Review originally published in 2006 for the Boston AIGA Journal of Design Understanding Design: 150 Reflections on Being a Designer by Kees Dorst, BIS Publishers, Amsterdam ©...

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Typo SF Sketch notes 2013

It’s been a couple of months but wanted to share my sketch notes from TypoTalks SF. It’s such an intimate experience to listen so intently and translate these designers’ and artists’ passion,...

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No one ever designed a phone just to turn it off

Last Tuesday June 12th, I attended a panel on Microinteractions held at Smart Design. It was also a sort of book launch party for Dan Saffer, Director of Interaction Design at Smart Design and author...

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